RiMM Cyclone Philosophy, based on human biochemistry.

Safety education that works the way the body learns: through the five senses, emotion and repetition — step by step, toward awareness and happiness based on well-being.

Reassurance
Safety
The model

Three layers, one cycle.

Experience enters through the senses, moves the mind, and settles in the body. Choose a layer to read it.

Safety &
Reassurance
{{m.name}}
Outer ring · learning steps A–F
Middle ring · the mind cycle

From a feeling to an action — and back to emotion, so the next experience starts stronger.

{{m.name}}{{m.sep}}
Inner ring · what the body keeps
{{c.name}}
Experience enters through the senses
{{x}}
Brand purpose
Japanese culture that respects the spirit creates respect for individual human and leads to safety and peace of mind.
This is why we want to spread RiMM to the world.

RiMM Cyclone Philosophy definition

Safety
= “protect the body”
Reassurance
= “keep peace of mind”
The purpose of the brand

Directly touch the heart by stimulating the five senses — so it is memorized by the body.

Elements of the brand logo

The eye, the heartbeat and the orbit. The target area of the brand is the “classification of safety and security”.

[ Safety & security classification chart — original artwork ]
Cyclone improvement ≒ Agile style development

Products that improve the way people do: by feedback.

The improvement loop
01Experience and extract opinions
02Feedback
03Validate the effect & repeat
Back to 01, each time at a higher level
Human sensibility distribution
Low sensitivity High sensitivity
1st stepContinuous improvement
2nd stepSensory stimulus

Improving products based on feedback, expanding the range of human application, directly stimulating the five senses and enhancing sensibility.

Brand philosophy

Five promises behind every RiMM product.

Anytime, anywhere

Overcome language barriers

Individual optimization

Touch and feel

Sharing experience by disaster databases

How the body learns from a disaster

Look and feel → realize and understand → the body reacts.

{{f.n}} {{f.name}}{{f.hint}}
Applied to General disaster Occupational accidents Human disaster Natural disaster
Online demo has started

Try RiMM in person at 7 bases.

Demonstration support is available in Japan and Southeast Asia — or join an online demo from anywhere.

{{b.country}} {{b.city}}{{b.area}}
Inquiries about products · Catalog request
Information equipment department · +81-3-5209-0080